Yahoo is the original guide to the World Wide Web. The purple pioneer. The first tab that started it all. Three decades later it’s still going strong, with roughly 90% of the US internet population visiting Yahoo each month. But a refreshed look and feel was long overdue.
Not a reinvention. A reintroduction.

We turned back the clock (and cranked up the color) to rediscover what made Yahoo an OG: the ethos, the voice, the vibe. Then we set out on a brand refresh. With newly renovated products and features, we added a revitalized brand experience system to make Yahoo more helpful, more unconventional, and more relevant than ever. All served with vintage flair and modern flex. Something you can see, feel, and experience like never before.

Still Yahoo. Now more Yahoo than ever.