Latest report 2026

Be Distinctive Everywhere.
The Experience Edition.

A new report from JKR x Kantar.

A report into how only 28% of brand equity is built by paid media and how you can use that your advantage.

A report on Brand Britain, growing British brands, and what you can do to grow yours.

A report into how only 15% of brand assets are truly distinctive and what you can do about it.

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Tea Building, 56 Shoreditch High Street,
London, E1 6JJ

85 Spring Street, 5th Floor,
New York, NY 10012

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Connect

Tea Building, 56 Shoreditch High Street,
London, E1 6JJ

85 Spring Street, 5th Floor,
New York, NY 10012