Manischewitz

There’s Bupkis Like It.

Manischewitz needed help breaking out of the Kosher aisle and connecting with all Americans, without losing their Jewish-American heritage and traditions.

So we shined a spotlight on everything there is to love about Jewish food. We invited people to nosh a little, to whip up a latke, to cook like Bubby, and to explore the traditions Mani’z is so proud of.