For 40 years, Intuit has helped people put money back in their pockets and make confident financial decisions across TurboTax, Credit Karma, QuickBooks, and Mailchimp. But Intuit changed: its products started working together—less do-it-yourself, more done-for-you. From the outside, you wouldn't see it.
So we brought seven years of change into one connected story. A new wordmark becomes an iconic symbol, activating into Intuit Intelligence: AI and human experts working together across Intuit products. We built a system around it all and a site that brings it all together.
Now. One Intuit.





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