Intuit

See what “i”
can do.

For 40 years, Intuit has helped people put money back in their pockets and make confident financial decisions across TurboTax, Credit Karma, QuickBooks, and Mailchimp. But Intuit changed: its products started working together—less do-it-yourself, more done-for-you. From the outside, you wouldn't see it.

So we brought seven years of change into one connected story. A new wordmark becomes an iconic symbol, activating into Intuit Intelligence: AI and human experts working together across Intuit products. We built a system around it all and a site that brings it all together.

Now. One Intuit.