Coca-Cola

Iconic Everywhere

Iconic Everywhere
How do you rebrand Coca-Cola? You don’t. You take 140 years of what makes them iconic, and amplify it everywhere.

So, that’s what we did. We unified the brand across 200 markets globally and created a visual identity as singular and iconic as Coca-Cola itself.

We brought back the Arden Square as the brand mark. Refined the bold red and white palette and the uplifting Dynamic Ribbon. Then brought them to life across products, experiences, and the world. So whether someone is reaching for Coca-Cola or Coca-Cola Zero Sugar, in New York or New Delhi, it will taste like Coca-Cola and look like Coca-Cola. Unmissable. Undeniable. Always iconic.