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Press

Fast Company: Impossible’s Massive, ‘Meatier’ New Brand Promises That Plants Can Bleed Red

Fast Company: Impossible’s Massive, ‘Meatier’ New Brand Promises That Plants Can Bleed Red

In an exclusive conversation, Impossible and Jones Knowles Ritchie share the strategy behind their aggressive new rebrand inspired by butcher shops and bloody beef.

Press

AdAge: Stella Artois Recruits David Beckham to Reaffirm Its Premium Positioning

AdAge: Stella Artois Recruits David Beckham to Reaffirm Its Premium Positioning

An international icon. And David Beckham. In collaboration with GUT and Cait Oppermann, we art directed the photography for the Stella Artois’s newest OOH and digital campaign (with its newest ambassador), “A Taste Worth More”.

Press

Why the London Overground rebrand is more than just a pretty pattern

Why the London Overground rebrand is more than just a pretty pattern

Opinions on the change have varied, but JKR’s Lee Rolston sees it as a positive shift as he shares his take with Creative Bloq.

Speaking

AIGA Personal Branding Series: Lisa Smith

AIGA Personal Branding Series: Lisa Smith

Join Lisa Smith for her talk at AIGA Design’s latest event in their Personal Branding Series: The power of knowing yourself and being yourself – and bringing it to everything you do.

Press

Creative Boom: JKR creates new brand system for expanded Uber

Creative Boom: JKR creates new brand system for expanded Uber

Evolution, not revolution, as a ‘go anywhere, get anything’ model gears up for the next stage of growth.

Announcement

JKR Creates Brand System for Expanded Uber Business

JKR Creates Brand System for Expanded Uber Business

“Let’s set the record straight from the start—this isn’t just another rebranding story. Instead, it’s a behind the scenes look at how JKR collaborated with Uber to restructure its brand for the next phase of growth.”

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