More than half the breweries in the US shut their doors during Prohibition. Not Budweiser. The brand introduced a non-alcoholic beer to see them through the dry years, and it became an icon of perseverance in an era of adversity. We resurrected this story with the launch of Budweiser Prohibition Brew, the world’s most confident non-alcoholic beer.
Clio Gold Award x 2
D&AD Wood Pencil