A Scherzo of Color
F. Scott Fitzgerald’s Tender is the Night has many thematic motifs: love, loss, beauty and violence. The novel’s fleeting moment of transcendence—‘a scherzo of color’ in a garden in the Riviera—inspired Miller Harris to create a perfume that captures the novel’s romantic allure and multisensory appeal.
Capabilities
Brand Identity
Packaging
Environmental Graphics
Film and Motion
Recognition
Clio Awards Shortlist
One Show Merit
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A rich visual language of bleeding color and scattered ink imbues every aspect of the brand—from the packaging to the launch campaign—with an emotional fragility that’s central to Fitzgerald’s novel.
