Dangerously Spicy
Once the definitive article in the Malaysian instant noodle category, Mamee SLRP! had lost market share to Korean competitors, each offering a spicy flavour profile and K-wave street cred. SLRP! had been left behind, with no differentiated idea and a category generic identity.
Capabilities
Brand Strategy
Brand Identity
Packaging
Social Media Content
Featured
Campaign Asia
Marketing Interactive