Your Hair Your Form

For women with coarse or curly hair, the hair care aisle left a lot to be desired. Walker and Company, specialists in beauty products for people of color, believed it was time to change that.

Capabilities

Brand Strategy
Naming
Brand Identity
Packaging
Film & Motion
Social Media Content

Featured

AdWeek
Allure
Fast Company

Recognition

One Show Merit

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Form introduced a unique and revolutionary approach to caring for curls, coils and kink that takes the anxiety out of hair care choices. We designed a symbol that reflects a family of six custom products featuring treatments to suit different consumers’ hair and lifestyles. The result: new possibilities for women, their hair and their form.

Form wants to be both inclusive and minimalist, serving a diverse audience with just a handful of products and guiding women who feel overwhelmed by all the choices available to them.

TRISTAN WALKER
Founder, Walker & Co.