Dunkin' Proud
For over 50 years, America has run on Dunkin'. Fanatics all over the East Coast wouldn’t think of going anywhere else for that first cup of joe. Dunkin’ wanted to build on this fierce love to expand their footprint and menu worldwide.
Capabilities
Brand Strategy
Brand Identity
Packaging
Launch Campaign
Social Media Content
Featured
Buzzfeed
CNN
Esquire
Forbes
SNL
The Guardian
The Late Show
The New York Times
Recognition
Cannes Bronze Lion
D&AD Graphite Pencil
D&AD Wood Pencil
One Show Silver Pencil
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The brand’s famous typeface and unapologetic orange and pink led us to ‘Dunkin’ Proud.’ Utilizing bold type, icons and tone of voice, we captured who they are and what they’re all about—the many ways America runs on Dunkin’.
With over one billion impressions in the first 24 hours and eventually garnering 3 billion, Dunkin’ became a US trending topic on Twitter.
Dunkin’ and Frankfurter font go together just like coffee and donuts. But we figured a custom update wouldn’t hurt. We call it ‘Dunkin Sans.’ We also introduced ‘Dunkin Serif,’ inspired by the brand’s use of Souvenir in the 1970’s.
“The team’s strategic and design work is outstanding, perfectly capturing our vision for the next phase of Dunkin’.”
TONY WEISMAN
Chief Marketing Officer, Dunkin'
