The King of Offices

The name behind some of the world’s most iconic brands, Budweiser Brewing Group (BBG) is fast-paced and full of opportunity.

We were tasked with translating that energy into BBG’s new 28,000 sq. ft home in Farringdon, creating an environment that could attract fresh talent and reinforcing the brand’s values to existing staff.

Capabilities

 

Spatial Design

Industrial Design

Brand Strategy

Brand Experience

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Our first task was to take our knowledge of BBG’s portfolio of brands and bring this to life in the physical space.

Taking the language of brewing to inform our design, we then worked to ensure that all BBG’s brands could live seamlessly together in this space.

We then set about creating unique moments of discovery in the building: cladding made from beer cans, dividers from bottles and chandeliers using our distinctive Stella Artois chalice. Together they bring the modern brewery to life.