Archive work
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Alpen
A is for Alp. So we added one.
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Alvada
5 year old Madeira that aimed
to cut a dash. -
Ambrosia
Putting Devonshire at the heart of the brand
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Bacardi Oakheart
Creating a sense of adventure
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Bacardi Originals
Honouring Bacardi's cocktail legacy
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Bass
Was a small triangle over a big word.
We reversed the balance. -
Bassetts
Evoked the product's idiosyncratic
shapes, colours and tastes. -
Bewleys Tea
Again builds on the stained
glass motif.
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Birds Eye
Shows where the food comes from, and evokes the moment of freezing.
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Boddingtons
Our first project in 1990, still going strong.
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Bud 66
A classic brand gets a new look and product for a new generation.
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Bulmers
A strong symbol in the apple, and
a credible, contemporary image. -
Charles Worthington
The labels peel off to reveal fashion-forward patterns.
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Cheestrings
Good food made fun.
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drench
Everyone else has a mountain – we chose to have a word.
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Eristoff
Introduced the wolf and contemporised the design. Heritage with edge.
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Fayrouz
An Egyptian malt soft drink
which wanted a western look. -
Flora
Strengthened and harmonized
global iconography. -
Fridge Raiders
Creation of UK’s No.1 meat snack!
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Guinness
We wanted a can that could be
held as proudly as the pint. -
Hammerite
Gave a shield to a brand which protects.
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Heinz
After years of abuse we re-established the keystone as the icon.
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Heinz Tomato Ketchup
Physical and graphical
unification worldwide. -
Hovis
Vintage graphics with contemporary colours and an impactful window.
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Hula Hoops
It seemed obvious to make the hoop the star.
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J2O
Our naming and structure helped make this innovation a huge success.
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Jaffa Cakes Yard
Creating playful characters out of the product itself.
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John West
Dropped the generic photos and evoked fish from the sea, not from a can.
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La Demis Artois
A less is more version of
Stella for style bars. -
LTCo.
Drove 2400% sales growth.
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McVities
Created a strong house feel for
these household favourites. -
Molton Brown
A brand we have partnered through the 21st century.
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Muller
A brand block as a beacon
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Party Feet
We named it and avoided pharmacy clichés, winning listings in Topshop etc.
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Penguin
For consumer appeal it’s all
about the bird, not the word. -
Penhaligon's Christmas 2010
A fantasy world communicating the eccentric, whimsical nature of the brand.
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Penhaligon's Christmas 2011
Designed to make you look a little closer
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Penhaligon's Juniper Sling
A scent that tells a story
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Penhaligon's Sartorial
Capturing the essence of a Saville Row tailors.
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Phileas Fogg
Put him back in his balloon – a literal
vehicle for his globetrotting.
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Porkinson
Bringing Parkinson's personality back to the brand.
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Scholl
A fresh and unifying design for a global brand with hundreds of products.
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Sharwoods
Placed the brand at the
heart of vibrant designs. -
Silver Spoon
A world of sugar should look sweet.
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Speedo
Goggles for superheros,
not schoolkids. -
Spiezia
Inspired by Cornish art, and with
innovative sustainable packaging. -
St Edmunds
Inspired by the abbey's windows and
a desire to avoid “bitter man” cliché. -
Stella Artois Chalice
400,000 stolen in a few months.
Sort of flattering.
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Strongbow
Decoration inspired by the arc of arrows in flight gave a lightness of touch.
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Swan
Turning the pack into a brand
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Tetleys
Latent feelgood energy suggested
in the icon's rendering. -
The Art of Shaving & Gillette
Understated tie-up with
dramatic pull-out trays. -
Uniball
Against white shop walls these hanging pens formed a great pattern of dots.
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Walls
Rediscovering an autehntic British brand
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Weetabix
About itself, not a shot of a cereal bowl.
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Youngs
Crafted beer in a crafted design.
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