JKR

In collaboration with Premier Foods, jkr have developed a cross-brand initiative called ‘Great Little Ideas’. The idea of the concept is to inspire families by suggesting hints & tips which help them diversify their usual weekly meals. Many of Premier Foods’ 65 brands will now feature a little yellow star with a helpful twist to their regular routine. The project provided a slightly different challenge as we were heavily involved in the development of the idea and then had to devise a simple, impactful icon which we could print across multiple brands without increasing the number of colours.