Penhaligon’s Christmas gift sets scoop Marketing award
This November, we were very proud to be awarded a Marketing Design Award for our 2010 Penhaligon’s Christmas gift collection. Briefed to deliver ‘eccentric, English, decadence’, the gift sets returned an impressive 8-fold ROI with overall sales up 38% (despite last year’s heavy snow on the busiest shopping weekend before Christmas!).
According to the judges, “The brand heritage came through the design brilliantly and there are some outstanding ROI figures” Danny Homan, Communications & Development Director, Historical Royal Palaces.
In the words of Penhaligon’s Store Manager, “As a brand, we like to push the boundaries and the gift boxes really reflected that. They were Penhaligon’s down to a tee!”
“We’re really proud of our Marketing Design Award for the 2010 Christmas Collection. It was a real team effort and the product of a great partnership between jkr and our enthusiastic and inspiring team at Penhaligon’s. A good reminder that you get out what you put in!” Jovan Buac, Account Director, jkr.
And here’s another look at this year’s Christmas gift boxes, which are in stores now. You can read more about them here.