jkr’s Triple Award Winner!
18th February
Last night we were delighted to attend the DBA Effectiveness Awards 2011 for our work on Hovis, Guinness and Molton Brown. With two Slivers and one Bronze, we now sit fourth in the league table for effective design.
Credited with ‘turnaround at a critical moment’ the Hovis redesign picked up Silver for returning the brand to growth over a 12 month period. With an increase of £57m in sales and a 30:1 ROI, the redesign enabled the brand to recover a market share of 25.6%.
Guinness also picked up a Silver for the new Guinness Can, credited with increasing sales by 20.3%, adding 200,000 new shoppers.
Finally, Molton Brown was awarded a Bronze award for the 2009 Christmas gift boxes. With an increase in value sales of +23% and a reduction in wastage of 10%, the 2009 design enabled the brand to achieve a 22-fold return on investment.
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The Big Picture | Weekly Bulletin: 14th – 18th February 2011
February 18, 2011 5:30 pm
[...] Packaging design hothouse JKR came away with 3 awards at Thursday’s DBA Effectiveness Awards 2011 for their work on Hovis, Guinness and Molton Brown. Of particular note is their Hovis redesign [...]
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