jkr designs new look for Soltan
This month sees the launch of a new packaging design for the Boots Soltan range. Briefed to elevate Soltan and build on the credentials of its 5 Star UVA protection, the new graphic and structural design, created by jkr, establishes Soltan as a credible brand.
Taking inspiration from surfboards in the sand, the new bottle shape aims to create a contemporary expression of the brand which feels good in the hand. The new structural solution predominantly uses tottles (upside down bottles), led by an insight that consumers want to use every last bit of suncream and often end up having to invert the bottle to do so.
The graphics meanwhile promote the expert and uplifting qualities of the Soltan brand and amplify the 5 Star UVA protection by creating a lock up symbol for this and the UVB SPF.
As a result, the range aims to deliver much more synergy on-shelf making navigation easier for consumers and enabling them to feel more confident about buying into the Soltan brand.