Introducing the Hollywood Collection
When it comes to Erno Laszlo, the name tells the story. Hollywood legends from Audrey Hepburn to Marilyn Monroe have entrusted their skin to Erno Laszlo’s vision, using Laszlo’s products as part of their daily skin care. Famously, Audrey Hepburn declared that “I owe 50% of my beauty to my mother and the other 50% to Erno Laszlo.”
To celebrate this exciting heritage, Erno Laszlo is launching the Hollywood Collection for its 85th anniversary. The packaging, designed by jkr, contain 5 custom formulated skincare blends inspired by Erno Laszlo’s most famous and iconic Hollywood muses – Marilyn Monroe, Grace Kelly, Katharine Hepburn, Greta Garbo and Ava Gardner.
“In terms of the design, the ambition was to evoke the glamour of 1940′s Hollywood, without using traditional clichés. We wanted the Collection to reflect the great legends at the heart of the brand while amplifying Erno Laszlo’s existing equities” Adam Swan, Designer, jkr.
The display aspect was also a key consideration in this project with the creation of a unique unit to house the product. “The ‘wave’ display was inspired by the sweeping red carpet, in keeping with the Hollywood stars who were devotees of the products” Chris Jenkins, Structural Designer, jkr.
According to the team at Erno Laszlo, “We’re delighted with the design solution by jkr. It builds on our unique heritage of Hollywood glamour in a contemporary and sophisticated way.”
The Hollywood Collection will be launching globally this month in department stores. The response so far has been overwhelmingly positive with the highest sell-in at retail for a special edition achieved.