Bulmers Summer Blend
Bulmers has just announced the launch of a limited edition, Summer Blend variant designed by jkr. The new pack builds on the core equities of our original design, but celebrates the summer with a stripy motif inspired by summer deckchairs.
“The design of the Bulmers’ limited edition combines the Bulmers personality with something quintessentially English summer time, conveying the warmth, wit and humor of the brand.”
Paul Dowson, Designer, jkr
Initial sales have been fantastic, building on the 25% growth experienced by the Bulmers brand this year.
Bulmers latest advertising campaign showcases the new design.