JKR

This month sees the launch of a global packaging refresh for Laphroaig, designed by jkr.

The redesign for the Islay single malt whisky extends across the entire portfolio from the brand’s popular malts to its more premium editions. Designed to reflect the quality of the products and the brand’s rich history, the new packaging strives to make it easier for consumers to identify their preferred expression.

Michael Cockram, senior global marketing director for Beam Inc., said: ‘Laphroaig continues to be the world’s No.1 Islay malt whisky. Our decision to refresh the brand’s packaging has been taken with a great deal of care, given that the brand’s distinctive look has been so successful for many years.’

Daniela Nunzi-Mihranian, creative director, jkr continued: ‘Laphroaig has a fantastic brand essence and the redesign provided the opportunity to unleash it. By refining the equities that make Laphroaig distinctive, we were able to bring harmony to the portfolio. This has improved navigation for consumers while delivering a more contemporary feel.’

‘We believe the new look creates a modern evolution for the brand, reinvigorating the original design while educating consumers on the brand’s unique taste experience’ Cockram continued.

The new packaging was designed with feedback from the Friends of Laphroaig community. ‘After listening to consumer feedback, we believe this redesign will bring greater visibility and appeal, providing a more defined brand personality that resonates with our fans.’

Look out for the new bottles launching shortly in the US, UK, Germany, Sweden, Australia and Japan.

Today’s ShortList magazine unveiled the newly re-opened Erno Laszlo Institute…

Described as the ‘re-birth of one of the most influential beauty institutions of the last century’, The Institute was once famous for housing the beauty secrets of Hollywood icons and royalty. Having re-opened in New York’s downtown SOHO, it is the new destination for VIP treatment.

If you’re in New York, take a look. And don’t forget to keep an eye out for our newly designed Erno Laszlo products…

Erno Laszlo has a fabulous heritage, built on a client list of Hollywood legends from Audrey Hepburn to Marilyn Monroe. Designed to celebrate this legacy and the uniqueness of the products, jkr have redesigned the Erno Laszlo range.

Building on the Hollywood Collection which launched last year, the new design focuses on the cleansing and replenishing properties of water that live at the heart of the Erno Laszlo brand.

Celebrating this element, the architecture revolves around a ripple which emanates from the brand’s logo. Inspired by Erno Laszlo’s iconic angular jars, the squared ripple shape is also reflected in the letterforms of the restyled word mark. The existing plastic material of the jars has been replaced with weighted coloured glass, continuing to build on the brand’s premium nature.

The story of the brand continues with the art deco styling and soft, neutral colour palette which provide a real sense of classic beauty, whilst a combination of finishes and embossing deliver a more luxurious and quality feel.

‘The design aims to achieve timeless, beautiful packaging which is both respectful of Erno Lazslo’s heritage and worthy of the products inside.’ Martin Francis, Design Director, jkr.

We are very pleased to announce that our international student design competition, jkr Juice, is now open.

If you are currently studying graphic design and are interested in a career in packaging, this is a great opportunity to experience life at a leading design agency.

This year’s brief is all about honey – how would you create a brand for an urban beekeeper’s company? We are looking for applicants to consider the entire brand from naming, to product range, to advertising and beyond. Download the brief and full T&Cs here.

First prize is £250 and a 2 week work placement. Second prize is a 2 week work placement.

Please submit entries to juicecompetition@jkrglobal.com. The closing date is Friday 22nd March 2013.

Don’t forget to follow us on Facebook & Twitter for regular updates on the competition.

We are tackling this question for a second year running, this time with even greater enthusiasm.

Our latest book focuses on thirty-five great brands; some from high-end stores, others from the supermarket aisle. All have one thing in common: they understand the power of design and how to harness it. From Chupa Chups to Moleskine, Paul Smith to Perrier, each brand teaches us about the unique relationship between business and design.

This is a true celebration of great work and the people who champion it. We hope you enjoy…