She comes from a good background…
The Cadbury’s caramel bunny girl is back in time for Easter. For those of a certain age it’s hard to look at the drawing without thinking about her lilting speech (originally voiced by Miriam Margolyes). It’s interesting how much more “iconic” the mascot becomes by appearing in front of Cadbury’s purple – like Fido Dido on a green can, or the McVitie’s penguin on a pillar box red pack, the mascot and brand become synonymous in one’s minds eye.
While “mascot + brand colour = strong branding” is an obvious equation, it feels like a more powerful visual formula than one where the mascot lacks such a locked relationship to the other design elements. For example, the Fairy baby feels like he lost his power the day he stepped out of his green frame.