She comes from a good background…

11th March

The Cadbury’s caramel bunny girl is back in time for Easter. For those of a certain age it’s hard to look at the drawing without thinking about her lilting speech (originally voiced by Miriam Margolyes). It’s interesting how much more “iconic” the mascot becomes by appearing in front of Cadbury’s purple – like Fido Dido on a green can, or the McVitie’s penguin on a pillar box red pack, the mascot and brand become synonymous in one’s minds eye.

While “mascot + brand colour = strong branding” is an obvious equation, it feels like a more powerful visual formula than one where the mascot lacks such a locked relationship to the other design elements. For example, the Fairy baby feels like he lost his power the day he stepped out of his green frame.

3 Comments

  1. Andrew Norris

    March 25, 2009 9:40 am

    I just LOVE the Caramel Bunny! I didn’t see the original adverts as they were before my time, but when I saw the posters that are being displayed now, I just thought to myself: THAT’S what I call a mascot!

  2. Richie

    April 17, 2009 11:17 pm

    What happen to old Caramel Bunny?? I like her better than new caramel bunny!

  3. cariad

    November 23, 2009 8:27 pm

    i have just bought the bunny soft toy!

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