JKR

There are still some moments in our busy daily lives where we don’t expect to be propositioned by brands. Going to the loo has typically been one of them – a little moment to ourselves in our busy days. But not any more. Now when you reach the end of a roll, you’ll see that Andrex is using the cardboard to tell you about its recently launched Eco toilet paper.

I guess that Andrex have recognised that sitting on the loo offers decent dwell time. And if you’re somebody that takes your phone with you, then you can follow the link to Bamboozled to learn how the paper has been created and why it’s so good for the environment. As the name nicely infers, Bamboozled is created using recycled fibre and bamboo – a more natural way to answer nature’s call. The product proposition is neatly reinforced by the prizes that can be won, such as solar panel stereos and Eco holidays.

Perhaps the positive and gentle nature of the product story means we’ll be more forgiving about having our most private moments interrupted.