JKR

Last night we were out celebrating at this year’s DBA Design Effectiveness Awards. Our Penhaligon’s Christmas box picked up Bronze, a fantastic result celebrating the 8-fold ROI and 38% increase in sales that the packaging achieved.

Designed to increase standout and build on the brand’s eccentric English roots, the 2010 Christmas box was inspired by the theme of anthropomorphic animals. This created a fantasy world which brought to life the whimsical nature of the brand. The decadent quality was then delivered with sumptuous patterns, materials and finishes while the luscious colours catch the eye.

“We wanted something that at first glance just appeared beautiful yet invited the customer to look closer and be surprised. The team at jkr took us on a creative journey that delivered on this brief – the gift sets are absolutely Penhaligon’s.” Sarah Rotheram, CEO, Penhaligon’s

Penhaligon’s Head of Marketing Emily Maben said “They are the most visually beautiful boxes we have ever produced and we are very pleased with the end result! We had a very positive reaction from our customers, staff, wholesale partners and distributors and the figures show that the boxes are the most successful we have launched for many years.”

Jovan Buac, Account Director at jkr, added ”We’re really proud of the results that the DBA have recognised. The boxes are absolutely stunning and a great piece of design. The fact they have helped drive sales makes them all the more exciting. This was our first ever project with Penhaligon’s, so is testament to the collaborative and trusting relationship we have entered into with our clients there”.

Sarah, Emily and Jovan were joined at the awards by jkr Design Director Matt Gilpin and jkr Designer Sakiko Kobayashi who came up with the theme for the boxes. A great night was had by all.

This November, we were very proud to be awarded a Marketing Design Award for our 2010 Penhaligon’s Christmas gift collection. Briefed to deliver ‘eccentric, English, decadence’, the gift sets returned an impressive 8-fold ROI with overall sales up 38% (despite last year’s heavy snow on the busiest shopping weekend before Christmas!).

According to the judges, “The brand heritage came through the design brilliantly and there are some outstanding ROI figures” Danny Homan, Communications & Development Director, Historical Royal Palaces.

In the words of Penhaligon’s Store Manager, “As a brand, we like to push the boundaries and the gift boxes really reflected that. They were Penhaligon’s down to a tee!”

“We’re really proud of our Marketing Design Award for the 2010 Christmas Collection. It was a real team effort and the product of a great partnership between jkr and our enthusiastic and inspiring team at Penhaligon’s. A good reminder that you get out what you put in!” Jovan Buac, Account Director, jkr.

And here’s another look at this year’s Christmas gift boxes, which are in stores now. You can read more about them here.

Finally, a big well done to Wall’s & Swan for receiving highly commended status.

We are very pleased to announce that Porkinson picked up third place at the Marketing Week Engage Awards this week. Here’s to the famous Porkinson Banger!

We are delighted to announce that Boots was a winner last night at the Over The Counter (OTC) Marketing Awards. The brand picked up an award for best new OTC packaging design, created by jkr for the pharmaceuticals range.

“An ambitious project that has transformed Boots own-brand from a me-too range into a premium healthcare portfolio” was the verdict of one of the judges.

Working across the entire pharmaceuticals range the new design, which launched last year, secured a total of 57 out of 60 points to be crowned the winner.

See one of the before/after transformations below…

Last night we were delighted to attend the DBA Effectiveness Awards 2011 for our work on Hovis, Guinness and Molton Brown. With two Slivers and one Bronze, we now sit fourth in the league table for effective design.

Credited with ‘turnaround at a critical moment’ the Hovis redesign picked up Silver for returning the brand to growth over a 12 month period. With an increase of £57m in sales and a 30:1 ROI, the redesign enabled the brand to recover a market share of 25.6%.

Guinness also picked up a Silver for the new Guinness Can, credited with increasing sales by 20.3%, adding 200,000 new shoppers.

Finally, Molton Brown was awarded a Bronze award for the 2009 Christmas gift boxes. With an increase in value sales of +23% and a reduction in wastage of 10%, the 2009 design enabled the brand to achieve a 22-fold return on investment.