JKR

Who is using design to make a difference?

Every week, Marketing magazine and jkr take a look at brands that are unlocking the true power of design. You can review all of our previous champions here but let us know if you think there are some contenders we should cover.

Champions of Design

The new book

Blue Circle Cement

Looking back at a once great champion.

Mont Blanc

It's all in the detail.

Bonne Maman

A willing suspension of disbelief.

Camden Town Brewery

Clever branding for sustainable growth.

Ellepi

How to create a cult design.

Agent Provocateur’s

The power of look and feel.

National Geographic

Never let design get in the way of content.

Nespresso

The power of creating a new category.

John Deere

The power of mental & physical availability.

Leon

Building a brand out of an eclectic mix of inspiration.

Fortnum & Mason

What brand lessons can we learn?

Vlisco

What brand lessons can we learn?

American Express

What brand lessons can we learn?

Winsor & Newton

What brand lessons can we learn?

Kiehl's

The power of the written word.

Bombay Sapphire

How groundbreaking design can be genuinely game-changing.

Gitanes

What brand lessons can we learn?

Tag Heuer

What brand lessons can we learn?

Kikkoman

What brand lessons can we learn?

Leica

What brand lessons can we learn

Lyle's Golden Syrup

What brand lessons can we learn?

Marc Jacobs Daisy

What brand lessons can we learn?

Harley-Davidson

What brand lessons can we learn?

Christian Louboutin

What brand lessons can we learn?

Ribena

What brand lessons can we learn?

Howies

What brand lessons can we learn?

Tunnock's

What brand lessons can we learn?

Aveda

What brand lessons can we learn?

Ricard

What brand lessons can we learn?

TOMS

What brand lessons can we learn?

Yorkshire Tea

What brand lessons can we learn?

Cohiba

What brand lessons can we learn?

Pez

What brand lessons can we learn?

Chanel No. 5

What Brand lessons can we learn?

Toblerone

What Brand lessons can we learn?

Kiwi

What brand lessons can we learn?

Playmobil

What brand lessons can we learn?

Dr Martens

What brand lessons can we learn?

Monocle

What brand lessons can we learn?

Roberts Revival radio

What brand lessons can we learn?

Wagamama

What brand lessons can we learn?

MTV

What brand lessons can we learn?

Paul Smith

What brand lessons can we learn?

Jagermeister

What brand lessons can we learn?

Hermes

What brand lessons can we learn?

Kenwood

What brand lessons can we learn?

Naim

What Lessons can we learn?

Perrier

What brand lessons can we learn?

Sailor Jerry

What brand lessons can we learn?

Benefit

What brand lessons can we learn?

Staedtler

What makes Staedtler a Champion?

Mulberry

What brand lessons can we learn?

Pret a Manger

What makes Pret a design champion?

Muji

What brand lessons can we learn?

Hunter

What lessons can we learn?

Citroën

What lessons can we learn?

Crayola

What lessons can we learn?

Dualit

What brand lessons can we learn?

Moleskine

What lessons can we learn?

Illy

What lessons can we learn?

Champions of Design

Download jkr's latest publication here.

Le Creuset

What lessons can we learn?

Sennheiser

What lessons can we learn

On

What lessons can we learn?

Ducati

What lessons can we learn?

Swatch

What lessons can we learn?

Chupa Chups

What lessons can we learn?

Ray Ban

What's the brand lesson?

Selfridges

What's the brand lesson?

Converse

What's the brand lesson to be learnt?

Marmite

What makes Marmite a champion?

Vauxhall

Vauxhall, a Champion of Design? Can it be true?

Veuve Clicquot

What makes Veuve a champion?

Liberty

What lessons can we learn from this classic store?

Green & Blacks

What brand lessons can we learn?

Camper

What brand lessons can we learn?

Apple

What brand lesson can we learn?

Bang & Olufsen

What brand lesson can we learn?

Mini

What brand lessons can we learn?

Penguin

Brand lessons from Penguin.

Lego

What makes Lego a champion?

Guggenheim

What makes Guggenheim a champion?

Waitrose

Brand lessons from Waitrose.

Sony

Brand lessons from Sony.

Method

What brand lesson can we learn?

Pixar

Brand lessons from Pixar.

Swiss

What brand lessons can we learn

Ikea

What brand lesson can we learn?

Land Rover

What lessons can we learn from Land Rover?

Innocent

Brand lessons from Innocent.

Barbour

What can we learn from the Barbour case study?

Dyson

What can we learn from Dyson?