JKR

This week sees the launch of a new Union Jack pack for Hovis, celebrating the brand’s move into 100% British Wheat. With consumers having a strong affection for Hovis as a classic British brand, the use of the Union Jack to represent this unique product truth felt like a natural fit and timely with the build up to the Royal Wedding.

“The patriotic design demonstrates our ongoing commitment to the farmers who grow and harvest our domestic supply. It also creates great standout on shelf.” Rose Gray, senior brand manager for Hovis’s white bread range.

The new soft white packs will be colour coded according to thickness, as shown below. Look out for the new Union Jack packs appearing in a store near you!

This month sees the launch of a new packaging design for the Boots Soltan range.  Briefed to elevate Soltan and build on the credentials of its 5 Star UVA protection, 
the new graphic and structural design, created by jkr, establishes Soltan as a credible brand.

Taking inspiration from surfboards in the sand, the new bottle shape aims to create a contemporary expression of the brand which feels good in the hand. The new structural solution predominantly uses tottles (upside down bottles), led by an insight that consumers want to use every last bit of suncream and often end up having to invert the bottle to do so.

The graphics meanwhile promote the expert and uplifting qualities of the Soltan brand and amplify the 5 Star UVA protection by creating a lock up symbol for this and the UVB SPF.

As a result, the range aims to deliver much more synergy on-shelf making navigation easier for consumers and enabling them to feel more confident about buying into the Soltan brand.

We are delighted to announce that Boots was a winner last night at the Over The Counter (OTC) Marketing Awards. The brand picked up an award for best new OTC packaging design, created by jkr for the pharmaceuticals range.

“An ambitious project that has transformed Boots own-brand from a me-too range into a premium healthcare portfolio” was the verdict of one of the judges.

Working across the entire pharmaceuticals range the new design, which launched last year, secured a total of 57 out of 60 points to be crowned the winner.

See one of the before/after transformations below…