This week sees the launch of a new Union Jack pack for Hovis, celebrating the brand’s move into 100% British Wheat. With consumers having a strong affection for Hovis as a classic British brand, the use of the Union Jack to represent this unique product truth felt like a natural fit and timely with the build up to the Royal Wedding.
“The patriotic design demonstrates our ongoing commitment to the farmers who grow and harvest our domestic supply. It also creates great standout on shelf.” Rose Gray, senior brand manager for Hovis’s white bread range.
The new soft white packs will be colour coded according to thickness, as shown below. Look out for the new Union Jack packs appearing in a store near you!