JKR

Ambrosia, the family favourite, is set to launch a fresh new design. Briefed to re-establish the brand’s authentic Devonshire roots and reaffirm its position in the heart of the nation, the new look places the countryside at the centre of the design, bringing the world of Ambrosia to life.

“After visiting Lifton, the Devonshire village where the products are made, we were really inspired by the countryside. We wanted people to feel happy and contented when they saw the new Ambrosia packs. By featuring authentic elements from Lifton, we wanted to remind people that Ambrosia is the original Devon custard.” Georgina Leigh-Pemberton, Account Director, jkr.

“The use of luscious fields, lowing cows under a bright, azure-blue sky really help bring to life the warm and comforting emotions that enjoying Ambrosia actually creates.” Donna Trist, Design Director, jkr.

“We are thrilled with the re-vamped Ambrosia packs which have helped increase our brand recognition and appeal amongst consumers as well as delivering improved on-shelf stand out.” Rachel Moss, Marketing Controller, Ambrosia.

Ambrosia will also be exclusively sponsoring the 2011 series of Ant & Dec’s Push the Button on ITV, starting this February. Also, look out for our latest ad on the back of Marketing Week, featuring the new design…

Last night we were delighted to attend the DBA Effectiveness Awards 2011 for our work on Hovis, Guinness and Molton Brown. With two Slivers and one Bronze, we now sit fourth in the league table for effective design.

Credited with ‘turnaround at a critical moment’ the Hovis redesign picked up Silver for returning the brand to growth over a 12 month period. With an increase of £57m in sales and a 30:1 ROI, the redesign enabled the brand to recover a market share of 25.6%.

Guinness also picked up a Silver for the new Guinness Can, credited with increasing sales by 20.3%, adding 200,000 new shoppers.

Finally, Molton Brown was awarded a Bronze award for the 2009 Christmas gift boxes. With an increase in value sales of +23% and a reduction in wastage of 10%, the 2009 design enabled the brand to achieve a 22-fold return on investment.

Bacardi Rum has a rich history in creating some of the world’s greatest cocktails. This legacy is honoured with the launch of Bacardi Originals.

Designed to appeal to the growing cocktail culture in the UK, the new ready to drink cocktails come in two flavours, Mojito and Cuba Libre and deliver a credible alternative to beer and wine. In order to deliver a more authentic taste, Mojito is created using Bacardi Superior Rum, Cuba Libre with Bacardi Gold Rum.

The designs aim to evoke Bacardi’s fantastic heritage, as well as the vibrancy of the cocktail experience.

“We wanted to imbue each bottle with individuality, while still ensuring they felt part of the Originals range. To this end, Mojito uses signature colours from Bacardi Superior while Cubre Libre plays to Bacardi Gold. Authenticity & recognition is delivered through the bat, while the back label was free to bring the cocktail’s individual stories to life”. Martin Francis, Design Director, jkr.

“From a structural perspective, the brief was to create a bottle with real stature; something which would stand proud and deliver impact in a bar. The side details were designed to add tactility while the embossing aims to enhance premium cues.” Leon de Ste Croix, Head of Structure & 3D, jkr.