JKR

Next week sees the launch of the Cheestrings Spaghetti, the latest innovation from the Cheestrings brand. The new product, which consists of cheese the shape and thickness of spaghetti, aims to capture kid’s imaginations by making lunch more fun. Cheestrings Spaghetti follows the successful launch of Cheestrings Shots last August.

When it came to the design, it was all about building on the current brand identity. “The Spaghetti pack represents a natural evolution of the core range and Shots design, where we used Mr Strings to communicate the nature of the product. We used his hair to bring to life the product and drive engagement and fun using the back of pack.” Adam Swan, Designer.

Here is how the packs unfold as a “bandolier” of individual mini packs for lunchboxes. As you can see, this gave us a great canvass for playful back of packs featuring “spaghetti challenges”:
And here is how the packs appear at retail:

“We are delighted that we have pushed the boundaries for both product innovation and structural format for Spaghetti. The new packs will ensure that we break category conventions and provide both a fun and engaging format for kids combined with a lunchbox friendly solution for mums. A true innovation that you would expect from Cheestrings”. Emily Pickard, Cheestrings Brand Manager.

Check out the latest ad here:

For the full Cheestrings story click here…